A standardized approach means we provide a strong and predictive framework . The content is always customized because you provide it. But think about it like seeing a skilled surgeon- you don’t want them making up the procedure as they go, or doing it differently every time. That would produce poorer outcomes. It also goes without saying that, during the course of surgery, if something comes up that warrants a change of plan- they are going to make a purposeful adaptation. Shift therapy is the same way, which makes us unique in the therapy world.